Coaches, Consultants, Speakers, Authors, and Small Biz Owners:

Are you my kind of client?

I work with small businesses and professional service providers who want to create more income from their websites and marketing materials.  They want their marketing materials -- websites, brochures, press releases and more -- to work hard for them 24/7 -- so they don't have to.

Some want to be 100% virtual. Others realize they need a website even when they deal with clients face-to-face 100% of the time. Most are in between.

They're consultants, coaches, speakers, authors, financial service providers and independent professionals.    

They want to attract more clients. Therefore they need a website that reaches a target market with a strong persuasive message.

They've had a website that's an Internet presence. Now they want a website that's an Internet profit center..

They need to promote a book, information product or seminar with a strong (but solidly professional) results-oriented sales letter.

They realize their website needs an overhaul and they don't know where to start.

They want to earn money while they sleep. They want a website that supports their marketing efforts (so they don't have to work as hard). They want to create information products for passive income. 

Most of all, they want to sell their services without sacrificing professionalism.  They want to sound authentic.  And they absolutely, positively cannot afford to sound "too sales-y."
 
My clients bring scenarios like these: 

• "I know what I offer but I'm having trouble explaining in words."
  
  
• "I'm just getting started with a website. What do I need first?"
   
  
• ""Everyone in my field seems to send
  
• the same message -- the same way.  I want to sound unique."
  
  
• "My website has been working but I want to revise my message to reach a new group of clients."
  
  
• "I have a beautiful website...but nobody buys."
  
  
• "My website is good but outdated. I need a complete overhaul."
  
  
• "I wrote an ebook. Readers rave about the content but nobody's buying."
  
  
• "I'm planning a special event and need a sales letter."
  
  
• "I have a lot of ideas scribbled on sticky notes and scraps of paper.  How can I turn them into a coherent message that supports my vision?"
  

Clients are likely to be successsful working with me if they...

• are marketing a professional service and/or an information product
  
  
• make marketing a priority during the time we work together
  
  
• view me as a creative partner -- not a quick fix
  
  
• understand that revitalizing a marketing message calls for a commitment of time and effort
  
  
• recognize they will be sending a new message (not creating a memorial to past marketing efforts)
  
  
• face the challenge of a complete project (not a few tweaks and teases)
  
  
• are willing to try out new ideas 
  

I rarely work with producers of tangible products and I do not work with MLM companies or sellers of health supplements. 

If you have a very small budget -- a few hundred dollars -- I recommend hiring me for a few hours of consulting. I'll coach you to do-it-yourself.

Now that you know the kind of clients we work with, the issues we help them resolve and what our clients need to do to ensure their success, click on this link to learn more about how I work.

 

Cathy Goodwin, Ph.D.