“Are You Ready to Create Buzz For Your Product, Get Recognized As An Expert, and Enjoy the Rewards of Prestige and Fame?"

Dear Savvy Business Owner,

Have you ever wondered how big your business could grow if you could just tell your story to the world...starting with your hometown market?

Imagine:

No more cold calls: clients call you... till you're booked solid with a waiting list.

You walk into a networking event and 17 people ask for your business card before you get to the check-in table.

You command higher fees for all your services because you have the clout to demand what you're worth.

Your hot new product idea becomes the talk of the town (and you don't pay a dime for advertising).

Maybe you're thinking, "You must be kidding! I don't have thousands of dollars to spend on a publicist." Or, "Don't I need connections?" Or even, "But when do I get booked on Oprah?"

Forget everything you've ever heard about publicity. The truth is...

• You don't need to know a soul to get started.
  
  
• You don't need a big budget (I've helped people whose budget was equal to a latte a day at their local coffee shop).
  
  
• You don't need a journalism degree .
  
  
• And you absolutely, positively don't need an Oprah booking to reach your goals.
  

What you need is Media Savvy - a combination of knowledge and awareness that's easier than most people's recipes for apple pie. 

But here's what nobody ever told you before...

Media Savvy works the exactly the same way -- whether you're trying to get interviewed by Oprah, Maureen Dowd, Charles O'Reilly or that nice young reporter from your small town weekly tabloid. And just about everybody starts with local media before hitting the region, the country and the New York press.     

But wait...it gets better. 

• Many businesses increase their earnings dramatically just by applying Media Savvy principles to their own home towns and their own back yards.
  
  
• A brilliant local campaign leads to national exposure - effortlessly.
  
  
• Media Savvy gets you a presence on the Internet (so the whole world learns who you are,  faster than you can get across down on a Friday afternoon). 
  

"Introducing The
Media-Savvy-to-Go Publicity Toolkit: 
How Business Owners Can Get Famous By Starring In Their Own Backyards"

Here is just a small sample of what you will learn in this information-rich package:

• How to generate excitement from a boring, dry-as-dust topic  

• Tips the pros use to prepare their clients for interviews that deliver instant fame (so you never miss an opportunity to keep your name in front of your audience)
  

• Insider tips for what to do when you are left out of a story (something few publicists will ever admit)
  

• What you should never, ever say to a reporter if you want to be taken seriously

• A simple formula to develop your "claim to fame" (and make sure it's newsworthy)
  

• How to avoid the one type of quote that is absolutely guaranteed to kill your credibility
  

• 21 essential elements of a publicity-ready website
  

• How to gain platinum-level credibility through by-lined articles (even if you're not a professional writer)
  

• Creative interactive exercises sure to banish writers block (so you'll never again waste time staring at a blank screen)
  

• 4 proven ways to create a story hook that media will find irresistible
  

• 44 techniques anyone can use to brainstorm winning headlines that will earn “ink” for your article ideas
  
  
• Essential tips to turn your formal bio into a quotable statement that screams credibility and invites new business conversations
  
  
• How you can get quoted widely as an industry expert (so you enhance your value among clients, colleagues and referral sources)
  
  
• 9 ways to grow your business by winning media supported contests 
  

• And much, much more!

• My Publici-Tea™ seminars fill up so fast that I've got waiting lists of business owners who are counting the days to participate.
  
  
• I work with clients who place a high value on my services -- established companies like Affirmagy, Seattle Chocolate, and Olympic Hot Tub Company.

•  I have gained media attention in a tough, competitive regional marketplace, including feature stories directly focusing on my business successes and myself as a business owner.
  
  
• I turn down speaking engagements every month because I'm booked solid.
  
  
• I have a regular column in the Puget Sound Business Journal and regularly present my Media Savvy tips on a live business radio talk show.
  
  
• I've earned the most coveted real estate that money can't buy: a high-ranking Google position for "do-it-yourself publicity tools."

"When the conversation turns to publicity experts, Nancy's name comes up first - and for good reason Nancy's clients achieve the kind of success most of us only dream of. She knows how to gain a deep understanding of their business and then craft a story that magically meets the needs of the media that day."                    Lauri Jordana President, Conexion Marketing Seattle, WA "Nancy has parlayed her Bellevue-based business into one of the region’s most successful enterprises by offering practical insights to help other companies tell their stories and build their brands…” — John Wolcott, Editor, Snohomish County Business Journal, Everett, WA       "When we followed Nancy's advice, Olympic Hot Tub Company earned more media placements in 2006 and 2007 than in the past five years combined. Our employees told us they were proud to work for such a well-known company! And as we began to get coverage, reporters began calling me directly, giving us even greater visibility without effort." Alice Cunningham, Co-Owner,  Olympic Hot Tub Company, Seattle, WA A Little Media Savvy Can Go A Long Way Most people think they have to pay dues and invest years before seeing results. But when you follow Nancy Juetten's Media Savvy steps, you discover that baby steps lead to publicity power. For instance: Nancy pitched one story to a neighborhood weekly - not a metropolitan daily - showcasing her work. Within days after the story ran: A former client saw the story, called to congratulate Nancy...and hired her for a lucrative new project. Three professional groups invited Nancy to speak at their events. Over 40 readers signed up for Nancy's opt-in e-newsletter. Website visits increased by 50% ...and Nancy literally became a backyard celebrity when dozens of neighbors came up to congratulate her at her son's swim meet. All of this for spending 30 minutes and applying the nuggets of Media Savvy: detecting story opportunities in a hometown newspaper, crafting a pitch that hooked the editors...and using strategies of the pros to build relationships with reporters.  Ready to start creating your own fast-paced results? Click here to download Nancy's Media-Savvy-to-Go Publicity Toolkit “...A fabulous crash course on how to be media-savvy.” “When it comes to forming strong relations with the print, broadcast and online media, Nancy Juetten clearly understands that getting publicity is all about building relationships with the media, and Publicity Hounds everywhere need to read her tips.  .” Joan Stewart, The Publicity Hound www.PublicityHound.com                      "Solid, sound advice from writing an ezine to handling a media interview... a quick checklist of everything you need to know about doing a publicity campaign." Susan Harrow, Nationally Known Media Coach, Marketing Strategist and Author of Promote Yourself without Selling Your Soul  www.PRSecrets.com   Here’s What You Get in the Media Savvy to Go Publicity Toolkit Media-Savvy-to-Go Workbook Over 20 forms and checklists  you can use to create your own publicity materials Examples of pitches and news releases from actual successful campaigns Articles and tips to create Internet buzz Nancy Juettten's 3 Publicity Insider Special Reports 97 Powerful Ways to Profit from Free Publicity  50 Powerful Publicity Boosters to Build Your Business  How to Pitch an Article the Media Can’t Resist Bonuses: For a limited time, when you order the Media Savvy to Go Publicity Toolkit, we will give you these audio bonuses (CD or mp3 files): The Deadly Sins of Media Relations and Why to Avoid Them Why Connecting One-to-One and One-to-Many is the Key to Doing More of What You Love What's your investment? You can get this information by hiring a professional publicist like Nancy Juetten ($200 or more for a single hour - probably 6 or 7 hours to go through the basics for $1200 - $1400) Or you might attend publicity seminars over a series of weekends (total cost $200 - $500).  Few seminars give you the details and worksheets you get from this product. But for a limited time only, your investment is less than what you would pay to take Nancy to lunch in just about any city...less than you pay for a month of cappuccinos at your favorite coffee shop...much less than a half hour of Nancy's consulting time. Yes, Nancy!  I want the Media-Savvy-to-Go materials delivered immediately by digital download --   Only $87 - Download now. And I also want the spiral bound workbook, printed booklets, and CD’s that will ship within 48 hours and serve as valuable desk reference forever. Just $97 - Send me the print stuff. Your purchase is fully guaranteed. I assume all the risk. If you are dissatisfied for any reason, within 6 months of your purchase. I will cheerfully refund your money with no hassle.   Fax or mail order information: Click here. [Need a signature - I wouldn't use your real check-signing signature, so ask your graphics guy to create a fake one.] P.S. The New York Times once declared that good publicity lasts forever.  The Media-Savvy-to-Go Publicity Toolkit teaches you to create not just good publicity - we aim for great publicity! So your investment pays huge dividends for your business growth.  Click here to order now! P.P.S. Special offer: Leverage your publicity wins and gain even more exposure for your business. For a limited time: Tell me (via email) how using this Toolkit gave you a media win - small or large.  I’ll post your story in my blog, which receives an average over 4,000 unique visitors a month.  Need more convincing? Here's what a few readers said: "By using just a few of Nancy's Media Savvy tips, I've dramatically inceased the number of visits to my Website. I couldn’t be happier.” Mikelann Valterra, Founder, The Women’s Earning Institute, Ballard, WA "“We read a lot of e-books. Nancy Juetten’s Media-Savvy-to-Go is the first one we’ve recommended.” Amy Stumpf, President, THE GIFT LIST, La Canada, CA “…without a doubt, the perfect bible for any small/medium business.” Sindy M. Todo, Todomojo, Seattle, WA "A great toolkit for the company on a budget." Chris Falco, CPA, CBI Falco Sult & Company, PS Redmond, WA