Some
Straight Talk About Copywriting (for Websites that Want to Attract More
Clients)
Let's face it: your
clients have gotten smarter. They aren't
impressed
by
razzle-dazzle graphics. They won't believe the same old
promises everybody makes.
But sadly, many business
owners are afraid of being pushy.
So
they go to the other extreme. They send out bland, timid messages.
So most
websites
tiptoe along in
cyberspace without ever reaching the heart of
their target market. A visitor who
thinks
"blah!" will disappear faster
than you can jog across the room.
You
want your website to greet your
visitors as
soon as they arrive, so they feel at home, comfortable and ready to buy.
Instead many of your
messages...
- Never
get read (because they're overwhelmed by
flash, frames, and flying objects)
- Tell
an outdated story for the business you
started five years ago (but doesn't reflect who you are today)
- Stay
hidden from customers because business owners
haven't had time to develop a website (or they're too embarrassed to
share what they have)
The
good news is...
There's no need to
tiptoe.
You can face the
stiffest competition with a strong marketing message that moves
clients right to the "buy now" line... without
sacrificing six
months of time, insulting clients with hyped-up slogans or maxing
out
credit cards.
How
does your website rate as a
marketing powerhouse? What would it take to transform your
website from couch potato to energetic go-getter? What small steps will
create huge impact?
Check out
my diagnostic review – fast,
affordable and (clients say) a new way to think about your business.
Hi, I'm Cathy Goodwin, the
Copy-Cat who will help you pounce on your profits.
Think of me as a one-person, one-stop creative shop for service
professionals, small businesses and solo-preneurs. I've got some great
resources on call to supplement my own expertise.
Mostly I write
client-attracting copy and partner with clients to develop
marketing-driven website content strategy. Designers love me because I
know just enough HTML and CSS to be dangerous...and I deliver copy in
HTML for easy cut-and-paste.
If you're a motivated do-it-yourselfer, I'll coach you to stretch your
talents and tell the world how great you are.
My goal is to help you attract clients and grow your business with less
effort -- because your website (and other marketing materials) should
work as hard as you do.
 Here are
some samples of my copy.
Can't wait another day... let's do it now!
Not ready? No worries! Enjoy the Copy-Cat
Ezine.
|
»Cathy,
you
zeroed in on the core
benefit of my
services.
I had wrestled for a
long time, trying to find a common theme among my
diverse offerings. "Being able to come up
with a strong overarching concept will
help me develop a strategy -- and we accomplished this goal in less
than an
hour!
"Clients feel they know me and they feel a comfort level that they
develop from the website. Your copy creates a friendly presence that
differentiates me from my many competitors
"I will be working
with you on developing my site and more projects."
Ellen
Zucker,
Philadelphia
Faces&Fortunes
Entertainment |
|
»When Cathy works
with clients at my Live Events and boot camps, I hear a lot of "Wows!
She has a knack for identifying just what they need and she's a natural
teacher."
Lorrie Morgan-Ferrero, Los Angeles
Master Copywriter
http://www.redhotcopy.com
|
»When I called Cathy for help with my
sales copy, I was under a very
tight deadline and would have fully understood had she sent me
away.
»Instead, she graciously accommodated my
timeframe and I had copy up on my website two weeks after our initial
conversation. Talk about a quick turnaround!
»I was particularly impressed with the
depth of her questions as she started learning about my program and
target market.
» My copy came with an unexpected bonus - I ended up with
increased clarity on how to talk about my program, something I thought
I was perfectly clear about when we started. I have a background in
marketing strategy and can honestly say ... Cathy knows her stuff."
Sherry
Essig, http://www.priorityventures.com
Coach and Consultant on Sustainable Life Change
|
» "Cathy has the
unique
ability to understand and express your message in
a way that compels the reader to action."
Dr.
Liz
Lipski, Innovative Healing |
» "I
gave Cathy a stack of paper
and some photos and she turned them
into a
website. Cathy understood the message I wanted to get across and she
created copy that lets people know me. She worked with her alliance
partners to get the job done -- everything from copy to hosting to
design. The result works!"
Brandon
Perrault, musician
http://www.brandonperrault.com
|
And
now...learn about the customers I work
with and the issues they face by clicking
here.
Cathy Goodwin, Ph.D
Cathy
Goodwin,
Ph.D.
|