Some
Straight Talk About Copywriting (for Websites that Want to Attract
More Clients)
Let's face it: your clients have
gotten smarter. They aren't impressed by razzle-dazzle graphics. They
won't believe the same old promises
everybody makes.
But sadly, many business owners are
afraid of being pushy. So they go to the other extreme. They send
out bland, timid messages.
So most websites
tiptoe along in cyberspace without ever reaching the heart of their
target market. A visitor who thinks "blah!"
will disappear faster than you can jog across the room.
You want your website to greet your visitors as soon as they
arrive, so they feel at home, comfortable and ready to buy.
Instead many of your messages...
- Never get read
(because they're overwhelmed by flash, frames, and flying objects)
- Tell an
outdated story for the business you started five years ago (but
doesn't reflect who you are today)
- Stay hidden
from customers because business owners haven't
had time to develop a website (or they're too embarrassed to share
what they have)
The good news is...
There's no need to tiptoe.
You can face the stiffest
competition with a strong marketing message that moves clients right to
the "buy now" line... without sacrificing six
months of time, insulting clients with hyped-up slogans or maxing
out credit cards.
How does your website rate as a
marketing powerhouse? What would it take to transform your
website from couch potato to energetic go-getter? What small steps will
create huge impact?
Check out my
diagnostic review – fast, affordable and (clients say) a new way to
think about your business.
Hi, I'm Cathy Goodwin, the Copy-Cat
who will help you pounce on your profits. Think of me as a
one-person, one-stop creative shop for service professionals, small
businesses and solo-preneurs. I've got some great resources on call to
supplement my own expertise.
Mostly I write client-attracting copy
and partner with clients to develop marketing-driven website content
strategy. Designers love me because I know just enough HTML and CSS to
be dangerous...and I deliver copy in HTML for easy cut-and-paste.
If you're a motivated do-it-yourselfer, I'll coach you to stretch your
talents and tell the world how great you are.
My goal is to help you attract clients and grow your business with
less effort -- because your website (and other marketing materials)
should work as hard as you do.
 Here are some
samples of my copy.
Can't wait another day...let's do it
now!
Not ready? No worries! Enjoy the
Copy-Cat Ezine.
»When I called "Once again, you've done a terrific job for a client of our website development firm, an attorney in California. You took a mountain of technical background information and created copy that rocks.
»"I was simply unable to stop reading and that is exactly how web copy should be.
»My client's strong personality shines throughout and I feel like I could just grab him and squeeze him tight - that he is the only lawyer in his specialty anyone should ever hire. You've created an emotional connection to evoke a call to action.
»"So many other attorney websites are stuffy, uncaring, and cold. He is an extraordinary man and you've written extraordinary copy to suit him perfectly - BRAVO!
»"I wouldn't change a thing. (I'm still WOW-ing).
Donna Payne, The Web Goddess http://thewebcoach.net |
»You are so
good! You do what I do but with words. You find the
jewels, buff them up and put them on little stands so they
glitter and catch the light. I absolutely love your
writing style. When I read those testimonials you edited,
I said...They said that? I couldn't glean those statements
from them but you did. I found myself laughing and glowing. I
think you could write about a turnip and
make it sound like a superstar. I'm SO glad I found you!
-- Pam K. Ellis, Owner, Ellis Design Home Staging, Seattle, WA |
»Cathy, you
zeroed in on the core benefit of my services.
I had wrestled for a long time, trying to
find a common theme among my diverse offerings. "Being able to
come up with a strong overarching concept will help me develop a
strategy -- and we accomplished this goal in less than an hour!
"Clients feel they know me and they feel a comfort level that
they develop from the website. Your copy creates a friendly
presence that differentiates me from my many competitors
"I will be working with you on developing my
site and more projects."
Ellen Zucker, Philadelphia
Faces&Fortunes Entertainment |
»When Cathy works with clients at my
Live Events and boot camps, I hear a lot of "Wows! She has a knack
for identifying just what they need and she's a natural teacher."
Lorrie Morgan-Ferrero, Los Angeles
Master Copywriter
http://www.redhotcopy.com |
»When I called Cathy for help with my sales copy, I
was under a very
tight deadline and would have fully understood had she sent
me away.
»Instead, she graciously accommodated my timeframe
and I had copy up on my website two weeks after our initial
conversation. Talk about a quick turnaround!
»I was particularly impressed with the depth of her
questions as she started learning about my program and target
market.
» My copy came with an unexpected bonus - I ended up with increased
clarity on how to talk about my program, something I thought I was
perfectly clear about when we started. I have a background in
marketing strategy and can honestly say ... Cathy knows her
stuff."
Sherry
Essig, http://www.priorityventures.com
Coach and Consultant on Sustainable Life Change |
And now...learn about the customers I work with and the issues they
face by clicking here.
Cathy Goodwin, Ph.D
Cathy Goodwin, Ph.D.
|