Coaches, Consultants, Speakers, Authors, and Small Biz Owners:

How I Work

When you work with me, your marketing materials begin to work for you.

I offer primarily copywriting services, helping small businesses and independent professionals create persuasive messages that attract clients.  I also offer consulting services related to professional services marketing.  And I partner with designers and traffic specialist to create a full-service creative product.


Here are some examples of the results you can expect. 

Create impact.  You'll make a memorable connection to your audience.  When everybody else uses the same tired phrases, you'll have a one-of-a-kind message that communicates the real, authentic, one-of-a-kind you.
 
Make honest, realistic promises. You'll discover benefits you hadn't recognized -- way beyond "more, better, faster, cheaper." You'll view your customers and competition more clearly...and more confidently.    

Feel confident about promoting yourself.  You'll describe your services honestly and enthusiastically. You'll enjoy telling prospects, "Drop by my website sometime!" 

Stand out from the competition. These days customers search on the web even when they're looking for a local, face-to-face business. You won't disappear in the clutter of me-too websites and customers will seek you out. 
 
Stop feeling overwhelmed. Do you have a stack of sticky-notes, each with a piece of message? You'll discover straightforward ways to create content for your website.

Save time and money. Take action steps that lead you directly to your goals. Skip the detours and find resources that deliver the goods.

My Business Model
  
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What We Won't Do

We won't "do lunch." My business lives in cyberspace. I work entirely by telephone and email (although I am often available for live speaking engagements.)  Currently I live in Seattle, Washington, on Pacific Time.

We won't do proposals. We'll begin with a Diagostic Review of your marketing materials, so you get value right away instead of airy promises. You get a taste of working with me before committing big bucks. Click here to learn more.

We won't do tweaking. If you're basically happy with your copy, and you just want someone to spend an  hour or two making it "better," I'm not the best resource. Try one of the online discount services.

We won't pull copy out of air.  I'll ask you a whole bunch of questions about your business. You'll need to make time to answer those questions, by completing a questonnaire or by phone.

Next: You've seen who we serve and how -- now let's view the list of services I offer.   

 

Cathy Goodwin, Ph.D.