Attention
coaches,
consultants, writers, designers and small service biz owners:
Finally,
there's a better
way to grow your business!
If your business
delivers
professional service, you already know the score. Finding new
clients is
hard work. You probably already spend thousands of dollars (and
countless hours) on client
attraction.
So
you work hard, advertise, give speeches, network, and play the search
engine shuffle. It works! You attract clients.
Awesome!
But...
Does
your client attraction program lead to a series of first dates...when
the real
profit comes from building meaningful relationships?
Let's
face it: one client for
5 years will grow your business
faster
than 5
clients one year at a time.
Keeping a
client
costs a fraction of what you
spend
to
find a brand-new client.
The longer a client stays
with you, the
more
likely
that
client will bring you referral business. Each referral brings you a new
revenue stream -- and you don't have to spend a dime.
The happier the
client, the more likely you'll
get
a
testimonial, making you a more credible resource for new clients.
Long-time
clients trust you, which means they'll
send
more business your way via referrals.
Clients who
know
your expertise will hire you for more diverse projects, so you'll
become even more marketable.
Do
these statements
describe you:
You're
constantly
prospecting for more clients -- and want more repeat business and more
referrals.
You
love your clients and want to give them the very best service (without
giving away the store).
You
feel horrible when you make a mistake (and want to turn your complaints
into closer relationships).
If your business delivers professional service, you already know the score. Finding new clients is hard work. You probably already spend thousands of dollars (and countless hours) on client attraction.
So
you work hard, advertise, give speeches, network, and play the search
engine shuffle. It works! You attract clients.
Awesome!
But...
Does your client attraction program lead to a series of first dates...when the real profit comes from building meaningful relationships?
Let's
face it: one client for
5 years will grow your business
faster
than 5
clients one year at a time.
Keeping a
client
costs a fraction of what you
spend
to
find a brand-new client.
The longer a client stays
with you, the
more
likely
that
client will bring you referral business. Each referral brings you a new
revenue stream -- and you don't have to spend a dime.
The happier the
client, the more likely you'll
get
a
testimonial, making you a more credible resource for new clients.
Long-time
clients trust you, which means they'll
send
more business your way via referrals.
Clients who
know
your expertise will hire you for more diverse projects, so you'll
become even more marketable. Do these statements describe you:
You're
constantly
prospecting for more clients -- and want more repeat business and more
referrals.
You
love your clients and want to give them the very best service (without
giving away the store).
You
feel horrible when you make a mistake (and want to turn your complaints
into closer relationships). The
good news is...you
can learn how to keep your clients longer (and grow your business the
easy way) when you read Cathy Goodwin's Special Report: Create Lifetime
Income with Heart, Soul and chocolates on the pillow.
Here's
what one
reader said:
| Being an online
marketing coach, I have read a lot of ebooks. I
mean a lot!!! When I started to read Cathy's book, Create Lifetime Income with Heart, Soul and Chocolates on the Pillow, I realized it was very different. The Report was fun to read and Cathy lets you in on some powerful insights. I don’t know about you, but I can’t seem to do business without my emotions and feeling getting somewhat involved. Let’s face it -- we are emotional beings! Cathy addresses the importance of client care (not loyalty or customer service) on a feeling and emotional level to enhance their experience of your service. In just two weeks, I have seen a shift in own client communication processes. Cathy, I can’t thank you enough for writing a powerful piece that turn a small little light on in my head. Jen Blackert http://www.insightsintomarketing.com |
Ready to start building lifetime client bonds? Click here.
How a
famous consultant told thousands of
dollars
to go away:
| "I hired Laurianne,
a famous consultant. You'd
recognize her real name in a
heartbeat. But after only
two hours, I stopped working with
her. I dropped her afffiliate program and wouldn't recommend her to my
cat. "It wasn't about money. Soon afterward
I
signed up with
Howard. I spent thousands of dollars with nary a qualm." Howard isn't any cheaper or smarter than Laurianne. "Laurianne could have kept this client for another six months -- without spending a dime.But Laurianne made two fundamental mistakes that you'll learn about when you read Lifetime Streams of Income. |
AND
here's the big
secret:
When
a client complains,
you
can build a relationship that will be stronger than your original bond!
The way
you deal with a
complaint
or a problem is more important than creating a problem-free service
relationship.Learn how
Marketing Coach "Olga" turned a $100 refund into a 5-figure client. Most
of
the time, you can't
control
glitches 100%. But you can control your response to events that
interfere with your service delivery.Clients
appreciate your going
the
extra mile when something goes wrong, especially if it's beyond your
control. And you'll earn their respect. Download now and begin
creating loyalty in minutes.
With Lifetime
Income Streams you will learn:
- How to go beyond satisfaction to create passionate
loyalty among your
clients
- Transform a
refund into a sales opportunity (p. 6)
- Create the
electronic version of chocolates on
a
pillow
- Write a
service
guarantee without giving away the
store
- Learn client
service
lessons from Tony Soprano (p. 14) and Club
Med (p. 15)
- Discover how choosing the wrong metaphor
for your sales can destroy
your rapport (pp. 20)
- Four little words that will alienate your
client (even
with your very best intentions) (pp. 23-24)
- How to avoid clashing with your client's
hidden value
system (p. 25)
- Why your dog
may attract the "wrong"
clients to your
business (p. 26)
- How script theory helps you design
effortless service
delivery (p. 30)
- How to improvise when you need to adjust
your process
to a client's crisis (p. 31-32)
- How to recognize and relieve your client's
deepest
fears ([ppp. 36-40)
- Why becoming your client's friend means
you have to
meet higher standards of service
(and risk losing everything) (p. 40)
- The one
piece of information you need to
tailor your
service to your client's unique needs (p. 43)
- How a teleclass leader drove away
prospective clients
with a mistake that is so easy to fix (pp. 44-46)
- How to offer
a guarantee without giving
away the store
(or creating unrealistic promises (p. 50)
- The absolutely worst way to insult a
paying client (without meaning to) (p.
56)
- How breaking
a promise you didn't know you
made can
kill your credibility in a New York minute (p. 58)
- Five deal-breakers guaranteed to kill the
closest
client relationship (p. 60+)
- How your fee
structure creates a promise
to your
clients (p. 62)
- Why clarifying and posting a policy can be
more
important than the policy itself (p. 62)
- How to respond when clients ask for
something
outrageous (and don't want to pay extra) (p. 65)
- How famous coach "Laurianne" drove away a
lucrative
client with a couple of easy-to-fix
mistakes (pp. 66-67)
- Why setting
boundaries actually brings you
closer to
your client (p. 70)
- How your free
intro "get acquainted" call
can sow the
seeds of client conflict (p. 70)
- What do say if your family wants free
consulting (p.
75)
- How to make complaining customers your
best business
allies (p. 79)
- Seven steps to recover from your mistakes
(pp. 81-85)
- How to turn
a refund into a sales
opportunity (p. 85)
- How to transform a
client from an angry
tiger to a
purring kitten (and avoid a real disaster) (pp. 87-90)
- The 2 absolutely worst
ways to end a client
relationship (and guarantee a ton of negative word of mouth) (p.
92)
- How to recognize
what the client hears
(which may not
be what you said) and get on the same page (p. 94)
- Ideas for virtual
chocolates on the pillow
(p. 98)
- How to choose gifts to cement client relationships (and
when to give them) (p. 99)
- A 7-step strategy for building customer service into your business foundation (p. 101)
| Cathy, your ebook was
excellent! You tackled some subjects that are so important but that
nobody seems to talk about. Certain parts of the book had me saying, "Yes, she *gets*it!" From a service professional perspective, your book puts all the crucial client relationship issues that I need to run a successful service biz right on the table. Great writing, too! Elizabeth Purvis, Copywriter http://www.elizabethpurvis.com |
Delight
your clients and keep more of their money:
A guide to creating and sustaining virtual relationships
Download now and start keeping more of your clients (and more of their money)
Cathy Goodwin is so qualified to write this Report! Equipped with a PhD in business, she spent 20+ years teaching marketing to MBA students and corporate executives. She wrote her dissertation on customer complaint behavior and published dozens of research papers on customer service. And then she opened her own Internet business. Many of her own clients come back (even 2 years after the first call!) with more business. She helps her business clients with their clients. So you get a rare combination of theory and practice, book smart and street smart.
What's the real cost?
- You could attend a
weekend
emarketing seminar for
$2500.
- Or take a university class --
forty hours for up to
$1000 (if you can find one)
. - A marketing coach would charge
$150-$350 an hour.
- Or you can buy this report ...for a price
so ridiculous, my marketing coach told me to take a hike.
You figure it out.
If you save even ONE HOUR from ONE CLIENT, you've been paid back many times over.
Buy now for only $97. $57. $37.
Nope...just $17 for a limited time only.
Cathy Goodwin, Ph.D.
P.S. Did you know that nobody else talks about customer service on the Internet? When you buy Lifetime Income, you'll be ahead of the curve!