About Cathy Goodwin 

Cathy works exclusively with Independent Professionals, such as consultants, financial professionals, lawyers, coaches, and designers. Her clients want to attract more clients and sell more information products with less effort. Some want to write books to promote their businesses, stand out from the pack and get recognized as experts.

Based in Seattle, Cathy offers copywriting, coaching and consulting services to clients all over the world. In her former life, she acquired a Ph.D. and spent 20 years as a marketing professor.

As a professional writer, Cathy has written feature and humor articles for print and online media. Her online  articles have been reprinted and translated into several languages. Cathy’s book, Making the Big Move: How to Transform Relocation into a Creative Life Transition, originally published by New Harbinger Publications, can be downloaded here. Her book publisher gave her the ultimate compliment: “You don’t write like a Ph.D.”

Cathy has been interviewed by media ranging from KQED (San Francisco), Denver Post, Ivanhoe News Service, Boardroom, USA Today Online and dozens more. Her marketing and business articles appear all over the Internet and in print. She is a popular professional speaker who combines solid information with a humorous, irreverent style.

Getting into Copywriting

When Cathy first developed information products to sell on her website, she wanted to sound professional, as befitting a PhD and former college professor. But her products were gathering cyberdust...until she learned the requirements of writing for the Internet. As a writer and marketer, she took to copywriting like a cat to cream.
 
Cathy’s ebook sales began to soar and clients appeared as if by magic. Now a day rarely goes by without a sales receipt landing in her inbox.

Other service professionals began asking Cathy for help with their websites. She served as a "copy coach" for boot camps and live events held by internationally known Lorrie Morgan-Ferrero, her first copywriting mentor.  And she wrote copy for campaigns that turned ordinary books into best-sellers.

Life Before Copywriting

In her former life, before her Internet marketing businesses, Cathy earned an MBA from the Wharton Business School.  She served time in a few corporations, where her performance reviews scored off the chart under “creative” and “maverick.”

Recognizing she would never fit into a corporate hierarchy, she completed a PhD at University of California, Berkeley. She spent twenty years as a college professor, developing a notable publication record and teaching MBA students in live classrooms and online. Always adventurous and off the beaten track, she taught at universities throughout the US, including Alaska, and stayed long enough to get tenure at a Canadian university before moving on to her next adventure.  Her research interests focused mainly on customer service. She presented dozens of research papers at conferences in the US, Canada and Europe.

During these years, one of Cathy’s proudest accomplishments was editing a newsletter for a professional consumer psychology organization for six years – a record for the job. She created a humor column that satirized academic life, earning wide recognition in her field and guaranteeing that she’d never be invited to serve in a serious administrative position.  

And today...

Copywriting, consulting and copy coaching allow Cathy to combine her two passions – writing and marketing strategy. She does this by helping clients translate their strengths, their position and their brand into compelling marketing materials.

"Each project feels like renovating a house and finding buried treasure hidden in the attic." As an experienced researcher and interviewer, Cathy has a special gift for identifying benefits, themes and positioning strategies that clients don’t realize they have. It’s like finding a genuine antique in the attic of a house and telling the owners, “You’ve got a money maker here.”

Cathy lives in Seattle with 2 cats and a dog, all mixed-breed shelter rescues. For fun, she devours murder mysteries and holds season tickets for the Seattle symphony, the Pacific Northwest Ballet and the WNBA Seattle Storm. 

Contact Cathy when you're ready to develop your own marketing message and materials. Check out her copywriting blog...and oh yes, the dog has a blog too.

“Clients say they like to work with me for many different reasons. "Some say that I’m direct and down-to-earth.  I can talk to web designers in the language of HTML and CSS, and I often use humor to get a point across.   "And others appreciate meeting their tight deadlines. Whenever possible, we stay ahead of schedule. "